What is the focus keyword?

The focus keyword is the keyword that you want your page to rank for, so when people search for that keyword, they’ll find you. In Yoast SEO it has its own input field. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword.

If you’re using Yoast you’re probably familiar with setting a focus keyword so you can optimize content for green lights.

These should NOT be guessed. You don’t want to create content for a keyword you’ll never rank for.  We need to know WHAT people are searching (keyword research) and whether your site is capable of ranking for it (keyword competition). A little research can greatly improve your chances of getting on page 1.

  1.  Start With Google Autocomplete.
    Autocomplete Tips :

    • Choose specific (long-tail) phrases which are less competitive
    • No need to include “best” and other nondescriptive adjectives
    • Synonyms can be targeted on the same page (as secondary keywords)
  2. Find More Keywords With Moz Keyword Explorer.
    MorMoz Keyword Explorer Tips :

    • Group related keywords with low lexical similarity (use filter)
    • Write down keywords you didn’t find in Google Autocomplete
    • Start with a broad phrase, then look for specific, long-tail phrases

  3.  Find Competitor Keywords With HubShout WebGrader.

  4.  Choose Specific (Long-Tail) Keywords.

  5.  See Keyword Competition With MozBar (Chrome Extension).

  6.  Avoid Competing With Authority Websites.

  7. Avoid Keywords That Show Strong Content.

  8. Local Keywords (Small Town vs. Large City vs. National).

  9. Keyword Per Page.

  10. Secondary Keywords (Synonyms) .

  11. Blog Post Keywords.

There will be 4 types of signal lights for specific content:

      • Gray: This light informs no SEO check content Red
      • Red: This light signals that your content is optimally relatively bad.
      • Green: This color informs you that your content is good.
      •  Yellow: Notify you that your content is temporary

Conclusion: picking a focus keyword is not easy

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are actually used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience.

What are pretty permalinks?

The pretty permalink of the single page in WordPress is the shortest one, just the name of the page. The child page has also the name of the parent page in the permalink.

The post slug refers to the last part of your permalink. It can be edited directly through the post editor.

When you create or update a “pretty” permalink structure, WordPress will generate rewrite rules and attempt to insert them into the proper .htaccess file. If it can’t, it will say something like You should update your .htaccess now and print out the rules for you to copy and paste into the file (put them at the end).

Use the following instructions to create pretty permalinks for your blog posts.

To enable pretty permalinks in Word Press:

  1. Log on to WordPress with Administrator user rights.
  2. In WordPress, click the Settings tab.
  3. On the Settings page, click the Permalinks subtab.
    This will take you to the page where you can customize how WordPress generates permalinks for blog posts.
  4. On the Permalinks page, select Custom structure and enter “/{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}postname{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}/” in the Custom structure text box.
  5. Click Save changes.
    All the blog post links will have URLs that follow the format that you have specified.

Now, why this one?{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}postname{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}/

Quite simply, it holds the least amount of unneeded clutter… There are no seemingly random numbers, no dates, no arbitrary words (like “archives”). There’s just the post name that you can control 100{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec} (more on that in the next point).

Note. Why you don’t want dates in your permalinks?The main reason is because dates discourage your visitors from reading your older content.ny date that’s older than last week (or so) looks like out-of-date information, despite the fact that it might still be very valid, or might even be evergreen.

Once you have the overall permalink structure set, you can proceed to tweaking your individual posts and pages.

This can be done through each individual post’s or page’s editing screen. When you’re editing content, you’ll see this little area directly below the title field:


Note: Try not to update the permalink structure once you publish your post or page. Changing those links later on makes finding your content more difficult for people as well as search engines.

Setting the right permalink structure is one of things that you should do after launching any WordPress site.

Permalinks are what people enter into their browser address bar to view one of your pages. They are also what search engines and other websites use to link to your website. Due to this, they are very important.

You can change the structure of your permalinks at any time, however doing this changes the URL of your pages.

In this article, I would like to show you what permalink structures are open to you and explain the benefits of using clean URLs on your website.

The Default Permalink Structure

WordPress permalink settings can be found in the main settings menu of the WordPress admin area (i.e.

WordPress suggests five permalink structures. Alternatively, you can use your own custom structure.

five permalink structures

WordPress automatically enables the default permalink structure after you install WordPress.The default permalink structure is not user-friendly.It is better to refer a visitor to a URL such as than

A Search Engine Friendly Permalink Structure

Apart from the default permalink structure, all of the permalink structures that WordPress offers are search engine friendly (though {b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}post_id{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec} does not utilize keywords).

In order to use these permalink structures, WordPress needs to modify your website’s htaccess file. WordPress might be able to do this automatically for you. If it cannot, you need to add the code to your .htaccess file manually.You can find a guide on how to do this on

When you choose one of the five common permalink structures that WordPress suggests, you will see the custom structure field change. Below,you can see  structure tags available to you.

  • {b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}postname{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec} – The post slug of your post
  • {b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}post_id{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec} – The unique ID of a post
  • {b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}category{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec} – The category a post was assigned to
  • {b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}year{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec} – The year the article was published


Pretty permalink structures need to include either the post name ({b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}postname{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}) or the post ID ({b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}post_id{b3a04987106eb9c0fca06efa9bfa16f249e4c46874f0523cf97795a2183319ec}).


Yoast SEO is the most comprehensive WordPress SEO plugin with many built-in tools and features.

Almost,to become successful with a WordPress powered blog or website, there are few must have WordPress plugins.Here in this article I discuss about the best SEO plugin for WordPress to improve SEO for your blogs –  Yoast WordPress Plugin SEO.

WordPress is one of the most SEO-friendly content management systems out of the box.I hope your blogs are doing well in internet.But why stop at just being good.An efficient SEO with high quality content could take your blogs to altogether different levels.

Yoast is one of the most popular WordPress plugins for SEO. It is regarded as a complete solution for all your on-site SEO needs.

Page Analysis feature offered by Yoast helps you to manage –

  • Keywords
  • Meta description
  • Headings
  • Sub-headings
  • Images etc. for pages in your blog.

It also has social media options to integrate Facebook Open Graph and Twitter Meta data.

Built-in XML sitemap functionality, focus keyword testing are some other important features.

Now we’ll look at using Yoast SEO in your everyday blog use to optimize your content for search engines.On every post type, Yoast SEO will place a “meta box” below the Visual Editor in WordPress. Go to Posts –> Add New and you’ll see what I mean.

Yoast SEO

Meta Box Yoast SEO adds a custom attribute to the custom fields when you register them with the Meta Box plugin to make them analyzed by Yoast SEO plugin.

Here is a screenshot how the plugin works:

meta box

The Meta Box allows to change the title tags and meta description for each of our content.

Attention! All changes made in the meta box are automatically saved and temporary, in case you are editing or moving to a different tab. To save the memory settings permanently to save the Refresh button of your post.

Finally, to edit the title and description of your page, you need to press the traffic light icon.

Headings are important for SEO purposes. Google uses your headings to determine the topic of the content on your website. Your headings thus should be used to optimize your post. However, headings are of great importance for your readers as well. Headers allow your readers to quickly scan through your text and to decide whether or not (or which parts) they would like to read your article. Headings thus should be attractive and should cover the content of the paragraph….

What is Visual Editor?

Visual Editor is a rich text editor in the WordPress post edit screen.The WordPress post edit screen has two editors, Visual and Text.

The visual editor is a WYSIWYG editor.WYSIWYG stands for “what you see is what you get” which means that however the content shows up on your display is exactly the way it will be when it is published, and its the best way to craft content before saving your post.

Editors like Microsoft Word and Pages fall into this category as well.If you’ve ever used a tool like Microsoft Word, then you’ll find that using the WordPress Editor is even easier!Whether you need special headlines, images, links, videos, or quotes, The WordPress editor has it all! In this post, I’ll cover how to use the WordPress Visual Editor edit your site quickly, efficiently and shows you how to get the most out of this extremely powerful tool!

wordPress visual editor

In this post, I’m going to be guiding you through how the WordPress Editor works and the most useful tools that are available!This post,which gives you a great insight into making the most of the WordPress Editor and creating awesome looking posts and pages.

Let’s start!

At the top right of this editor are two tabs, Visual and Text.

tab visua

Visual Editor is the default editing mode of, but if it does not appear to be enabled, you can select the Visual tab in the top right corner of the editor area.

There are two rows of editing icons contained within the visual editor. You can find out what any icon means or does by hovering over it with your mouse – a small tooltip will appear describing the icon and its purpose.

two rows of editing icons

  1. The B – the bold icon.
    Clicking on this will make your text bold.
  2. The I – represents italics.
    Clicking on this will italicize your text.
  3. Strikethrough
       This is typically used to show errors or changes made to your post.
  4. Bullet List – creates an unordered or bulleted list:
    • Item 1
    • Item 2
  5. 123 list – a numbered ordered list
    1. Item 1
    2. Item 2
  6. Blockquote (a way of displaying quoted text; each theme will style this differently.)
  7. Horizontal line
    The “dash” will insert a horizontal line wherever your cursor is when you click.
  8. Left
  9. Center
  10. Right
    The above three icons represent alignment.Use these to align left, center your text,or align right.
  11. Insert/edit link
  12. Remove link
    Insert/edit link and Remove link icons allow you to link and unlink your text to another page and post on your website or to an external website.
  13. Insert Read More tag
    The insert more tool allows you to create a break in the page to give a shorter preview in your post listings. This tool may or may not affect your site depending on the way your theme functions.
  14. Toolbar Toggle (enables the second row of editing icons)
    The toolbar toggle icon reveals/hides the second row of tools for editing and formatting your content.
  15. Style – various formatting styles defined by your theme.
    This  icon is a styling drop down menu for adjusting the style of your post content
  16. Underline
  17. Justify
  18. Text color
    A with the drop-down menu – allows you to change the color of your text.
  19. Paste as text
    The Clipboard T – paste plain text box inserts text from another text editor and removes any formatting that may have occurred in the other editor.
  20. Clear formatting
    Eraser – The tool that removes formatting from a targeted group of text.
  21. Insert special character
    Omega – use this to insert a custom character such as the copyright sign and the trademark sign by selecting it from the list.
  22. Outdent – move text further left
  23. Indent – move text further right
  24. Undo – undo your last action
  25. Redo – redo your last action
  26. The full screen icon.

   The full screen icon allows  you to edit or create your content without distractions by eliminating the sidebar and all other modules.Just click on the full screen button, and your post edit screen will transform into a full screen editor.

You can learn more,here.
Thanks for reading!Why not explore more?

How to make a web blog with WordPress?

Customizing Your Blog with Plugins


In this post,I’ll show you how to add some awesome plugins to take your blog to the next level!

how to install plugin

WordPress plugins are apps that allow you to add new features to your website.

There are over 46,000 WordPress plugins available.And there are all three methods to Install a plugin:

The easiest way of installing a WordPress plugin is to use the plugin search.

First thing you need to do is go to your WordPress admin area and click on Plugins » Add New.

new plugin

You will see a screen like the one in the screenshot above.You can then simply enter the name of the plugin into the search field and perform the search.The search results should then show the plugin.You can pick the plugin that is best for you.  Clicking on the ‘Install Now’ button.

WordPress will now automatically download and install the plugin onto your blog.A WordPress plugin can be installed on your site, but it will not work unless you activate it.So,when finished you can then activate the plugin – everything is done.

active plugin

Upgrading a Plugin

When an update for a plugin is available you will see a red indicator in the plugins menu:

Upgrading a Plugin

You will see a screen like the one in the screenshot above.Clicking on this and then navigating to the Upgrade Available menu will display a list of plugins that can be updated

2 Extra Must-Have Plugins

WP Socializer

WP Socializer adds social bookmarking and sharing buttons to your posts.So if we take a look at our blog, we now have some nice looking share buttons below the post which visitors can click in order to share your content easily!

Yoast WordPress SEO

 The next Plugin we recommend you start using is Yoast WordPress SEO.This plugin enables your content to show up higher in search results such as in Google and gives you a preview of how your posts will look in search results.Let’s install it!You’ll see the SEO icon on your toolbar.Yoast SEO is used by millions for Search Engine Optimization.

Both of these are easy to use and invaluable for you to grow your blog and online presence.

Installing your WordPress Theme


The previous post,you have created your WordPress site.That wasn’t too bad right.

First of all, your WordPress login URL will look like this:’ll use the same username and password you chose earlier during the setup.

First,You should get familiar with the look and items of the WordPress admin menu. Here are the various admin menu items:

admin menu


  • Dashboard – This is the page you see right after logging in.
  • Posts – Here you can write and publish new blog posts and view and edit old ones. We’ll go through this once we’ve set up the blog otherwise.
  • Media – This is your media library with all the images, PDFs, videos, etc. you’ve uploaded.
  • Links – Many blogs don’t use this at all. You can skip it for now.
  • Pages – Here you can write and publish new pages and view and edit old ones. We’ll look at this after choosing your blog design.
  • Comments – Everything related to comments. You can get familiar with this when you’ve published your first post and readers leave the first comments.
  • Appearance – Here you can change what your blog looks like. We’ll go through this in detail below.
  • Plugins – Here you can add and remove plugins, which add functionality to your blog. We’ll go through this after selecting the theme.
  • Users – If you create your content with others, you can add them as users here, so they can edit posts. Otherwise, you can skip this for now.
  • Tools – Here are some additional tools you can use for publishing posts. You can skip this for now.
  • Settings – Here you can edit your blog’s settings. We’ll look at the essential settings later.

You can learn more,here.Now,continue…


Step #1 : Selecting your WordPress Theme

You can change your theme by going to your WordPress dashboard and clicking on Appearance » Themes.

Then, click on the Add New button.

On the next screen, you will able to search from the 4100 free WordPress themes that are available in the official themes directory. You can sort by popular, latest, featured, as well as other feature filters (i.e industry, layout, etc).

Selecting your WordPress Theme

When you have found the theme that you like, simply bring your mouse on it, and it will show the Install button. Click on it and wait for the theme to be installed. After that, the install button will be replaced with an Activate button. You need to click on it to Activate the theme.

Once you have installed your theme, you can customize it by clicking on the Customize link under the Appearance menu.

Once you have selected your WordPress theme, you are now ready to create your first blog post.


Step #2 : Creating Your First Blog Post

To write your first blog post, click on the Posts » Add New menu in your WordPress dashboard.

You will see an editor area where you can write your first blog post.

Add New Post

  1. Title Area: This is where you write the title of your post.
  2. Content Area: This is where the body text of your post.
  3. Standard Editing Tools: Here are options like bold, italic, lists, paragraphs, and headlines.
  4. Publishing Tools: This is where you get your post shown.You can also save the post as a draft for more editing.
  5. Additional Fine-tuning Tools: Update your blog post and categorize it.


Step #3 : Publish Your Post (or Page)

When you’re done working with your post, click the “Publish” button and then the “View post” link that’s going to appear at the top of the page (you’ll see your post live on the site).

Publish Your Post

Congratulations! You just published your first blog post.

In next post, I will talk about customizing your blog with plugins.



Getting Started and Installing WordPress


     Blogging is the easiest way to share your ideas and expertise with the world. And if you want to, you can use it to promote your business—or make money straight from the blog. Do you want to start a WordPress blog the right way? We know that starting a blog can be a terrifying thought specially when you are not geeky. we have decided to create the most comprehensive guide on how to start a WordPress blog without any technical knowledge.

Start a Blog step by step with WordPress

Start a Blog step by step with WordPress


Step #1 : Landing on WordPress home page.

Extremely simple, head on to WordPress site.After that you have to pick one free WordPress themes from WordPress.It will install at theme at the same time they install WordPress on your server.Don’t worry you can change theme later.

Select a kind of site that you need

Select a kind of site that you need

Select a template style that you like

Select a template style that you like

Step #2:   Picking out and registering your website address. (This is also known as your domain name)

Now enter your desire domain name and select suffix from dropdown option.And click SELECT.Instanly you will go in next step.Simply seclect domain name form suggestion or change the suffix for  your desire domain name.

 Picking out and registering your website address

Step  3: You will head to wordpress plan seclection  page.As a beginner I recommend to choose Free plan.

wordpress plan seclection page

Step 4:  Now enter your login information like email,username,password for your WordPress application

           login information like email,username,password

Finally:  Check email and confirm email address

Check email and confirm email address


Congrat,Wordpress has installed your hosting space and now you can check your site by typing your domain name in any browser.

There are many things to solve.But I have promissed to get your site up and running.In next post, I will talk about the rest of the menu options which are part of your WordPress menu.