What is Push Notification?
Push notifications are clickable messages displayed on your device. WordPress push notifications allow you to automatically notify your audience when you have published new content on your site. Or you can send out predenfined messages at any time.
Below is an example of a push notification, which you have probably seen before. By clicking “Alow” this enables the site to send you notifications via your browser. The beauty for website owners is that the visitor doesn’t have to be on your site for them to get your notification, they simply have to have their web browser running.
Benefits of WordPress Push Notifications
Push notifications, alo referred to as web push notifications, have gained a lot of popularity among online businesses and marketers over the last couple years.
Lots of people skim over emails nowadays, or simply don’t even read them. Push notifications can help bring customers and visitors back to your site by placing your message right in front of them.
Why add Web Push Notifications to your wordpress site?
70% of people who leave your website will never come back. This is why you need to convert those website users into subcribers or customers.
While email are still dominant and effective marketing tool, push notifications are proving to be quite effective.
Here is why :
- User need to give their explicit permission to receive push notifications. This means they are already interested in what you have to offer and are more likely to engage with notifications.
- Push notifications are shorter and demand less attention than email.
- Users can control how their devices display notifications, they can snooze them, or turn them off entirely.
According to a servey, push notifications have a 50% higher open rate than email and twice as much click-rate.
In the next article, let’s take a look at how to add web push notifications to a WordPress site.